VGS - Data-Driven Direct Marketing

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Mail Marketing
- Lettershop Services
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VIRTUAL GLOBAL SERVICES

8808 Colesville Road,
Silver Spring, MD 20910
Ph: 877-VGSLLC1/877-847-5521
Fax: 301-754-0506

Successful Direct Mail Package Design and Creation: Explores Elements of Successful Messaging Content Creation, Design, Copy & Formatting, Packaging, Postage, Calls to Action and Sample Text/Copy.

Renewing Donor Support and Increasing Giving: Provides a summary of direct marketing elements, targeting & demographics, accountability, prioritization of audiences, and incentive, as well as testing against controls and budget for ROI

Successful Direct Marketing- Analytics and Tracking Response: Establishes Criteria & Parameters for tracking, Metrics, Sample Campaign Figures, Meeting goals and what’s working in the current economic climate, how audience dictates package, increasing active donor and reactivating dormant donor donations.

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