Online Marketing

We live in a world of constant and continuous online communication, through a variety of channels. Somehow, you need to cut through the clutter and noise.

At VGS, our goal is to create the ideal strategy that allows you to effectively identify and connect with your targeted audience. Our strategies include a comprehensive approach to online presence and reach, including:

• E-mail marketing
• Viral and network marketing
• E-newsletters
• Surveys
• Social network marketing
• Content and graphics development
• White-listing
• Database management
• Database integration
• E-commerce
• Fulfillment
• E-mail lists management
• E-mail blasts
• Tracking and Reporting

For your email marketing needs, our campaign creation services help you design and deliver your e-message to your specifications, whether you are planning an acquisition mailing or focusing on a small portion of your target audience. Using permission-based methods (CANSPAM Act), e-mail list management and accurate marketing data, we effectively target, track, and report on your email marketing campaigns, so that you can measure the effectiveness & success of your investment.

The depth and breadth of our services is extensive, in order to cover every element of your marketing requirements. It’s smarter marketing that allows you to pinpoint and accurately measure the return on your marketing investment.

Web Design and Optimization

Effective Website design is no longer about just having a visually appealing Website. It’s about creating customer value reflected in your information and offer that moves users to action, and results in improved site metrics.

It’s also about having Web design & content development that increases that value over time through increased conversion and repeated site visits. At VGS, we deliver effective results for your organization through a strategic approach and the aligned combination of the proper vehicles, including:

• Search Engine Optimization (SEO), which allows people to find the products and services you offer through relevant key words and phrases used often on search engines, as well as more sophisticated relevancy algorithms used today.
• Copywriting and Content building, so that your Website is not just chock full of keywords, but also informative and targeted to your visitors, providing a web presence that reflects an accurate representation of your business, services and products, and most importantly, value.
• Link Building is a service we provide to enhance visitor navigation and optimize your site with links to keywords in order to achieve link popularity & relevancy, as well as top rankings among search engines.
• Search Engine Submissions, so that people will be able to find your Web site effortlessly through a variety of search engines.
• Social Marketing, because having a well-built Website isn’t enough. Through our Social Marketing services, we build your credibility and increase your Web presence by strategically amplifying your message within online communities (Facebook, MySpace,Twitter) , thereby leveraging this network effect across multiple web presences and vehicles.
• Pay-Per-Click Advertising, so that you can achieve maximum advertising with a minimum portion of your marketing budget.
• Web Tracking Tools and Monitoring constantly update success, through our Website analytics services, we will help you employ the most relevant tools and metrics to monitor your marketing success